Up until recently, it was impossible to offer products against hair loss that were both effective and natural. This was because of adjuvants, i.e. all the auxiliary substances that were added to a formula’s active ingredients in order to make it bactericidal, stable and homogenous (surfactant, preservative, humidifier, etc.). In fact, such additives were almost impossible to find other than in their synthetic form.

However, for a few years now, several European raw material producers, such as COGNIS (Germany), CRODA (UK), and PROVITAL (Spain), have strongly focused their research on fully vegetable-based adjuvants.

As a result, those innovating companies have made available anti-hair loss plant-based formulas that are both effective and 100% natural, including for the adjuvant part.

That is because the increasing suspicion consumers have for the products they eat has rapidly expanded to the cosmetics they use: makeup, sun cream, hair cream, etc. But it has become even more obvious for products that act under the skin, such as anti hair loss treatments, which penetrate up until the hair follicle and are in direct contact with the internal elements of the body.

This suspicion is actually strongly echoed in the media, especially the Internet, where many websites encourage consumers to be cautious about the ingredients that make their products, and to carefully read the INCI list on the package (more on this to your right) in order to identify the substances that could be dubious for their health.

Today, the availability on the market of new vegetable-based adjuvants enables us to go even further and to gradually reformulate our entire range, in order to be as close as possible to having it 100% natural. And obviously, we are doing this with absolutely no compromise to our guiding principle: to increase the percentage of vegetable-based ingredients in our products while keeping, and sometimes increasing, the effectiveness of the product against hair loss. This decision has thus brought us to open our list of suppliers to the European companies listed above.

That being said, whenever they meet our new criteria, we also keep smaller producers, based in the south of France, and who are very important to us because of their authentic touch: Laboratoires IES, in Alpes de Provence area, ÉMILE NOËL in Gard, and GOLGEMMA, in Aude.

Hélène Clauderer: The labels of cosmetic products leads to a tricky question because many brands bypass the rules set by France’s ARPP (see explanation on your right). A product can be labelled, for instance as “100% NATURAL ROSEMARY SHAMPOO“, and thus knowingly mislead the consumer into thinking that the product is fully natural.  In fact, the only natural ingredient here is the one outlined on the label (here, rosemary), which often represents no more than 1% of the entire composition…

Because of such abuse, Centre Clauderer has decided to write, on each of its labels, the exact percentage of the end product, to the percentage point.

Our posture of transparency not only includes the Clauderer anti-hair loss range, but also our shampoos. Because their cleansing base is 100% vegetable-based, our shampoos are truly ultra soft (a term often tarnished because too casually used), hypoallergenic and with a neutral pH. That does not keep them from making the hair clean, allowing frequent washing or giving the hair all of the properties expected from the product: easy to untangle and to style, shine…

Clauderer labels: the percentage of natural ingredients in each product is clearly outlined

Rather, the reason is because those active ingredients, used to stabilise hair loss or trigger new regrowths, are not yet available from organic agriculture.

That being said, an anti-hair loss formula is a complex mix of various substances: each of our products has at least thirty different ingredients that work in synergy with each other.  Out of this number, several already come from organic agriculture and are identified as such on the label: lavender essential oils, bay St. Thomas, rosemary, sage and deadnettle extract, sesame oil… So, maybe one day, with the help of research, our end products will be labelled as organic! 

Organic Sage

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